Rob Densen
Eluna Board Trustee Founder and CEO, Tiller, LLCOver the course of a 35-year career as a journalist and advocate, Rob is proud to have advanced the public’s understanding of a wide range of issues from green consumerism, to the financial empowerment of women, to foster care, to lung cancer, to childhood grief.
For the last 20 years, Rob has served as CEO of Tiller, LLC, which works with major corporations in the development and implementation of brand- and business-aligned advocacy marketing, strategic philanthropy, and impact investing programs.
In January of 2019, Tiller announced the formation of Tirota, a joint venture with the Los Angeles-based entertainment PR boutique of Robertson Taylor Partners. Tirota is focused on the promotion of purpose-driven entertainment and the underlying social issues.. Rob is a co-executive producer of the feature documentary Ferguson Rises (2021), winner of the Tribeca Film Festival award for best online premiere, and of the full-length motion picture Foster Boy (2019), providing advocacy consultation on both films.
Prior to forming Tiller in 2003, Rob served for 11 years as senior vice president and director of corporate affairs at OppenheimerFunds, Inc. (OFI), where he was responsible for advertising/brand management, media relations, employee and executive communications, and charitable giving. In addition, Rob directed OFI’s advocacy marketing efforts and initiated the company’s landmark “Women & Investing” program. Before joining OppenheimerFunds, Rob was a managing director at the corporate and financial public relations firm of Ogilvy Adams & Rinehart. Rob started his career as a journalist.
Rob has extensive philanthropic and volunteer interests, with a focus on public education and cancer research. He is a past president of the Summit (N.J.) Board of Education; a founding member of Speak Up, Summit, an education advocacy group; and a former member of the board of the Summit Educational Foundation. He is also a Trustee of First Star, a national non-profit dedicated to improving the lives of children subject to abuse and neglect, and a member of the board of the Social Impact Exchange.
Along with his daughter, Arielle, Rob co-founded Leaders of the Lung Cancer Free World, a national lung cancer awareness and advocacy campaign, and established the Targeting A Cure for Lung Cancer Fund at Massachusetts General Hospital. The Last Refrigerator, an op-ed he wrote for The Huffington Post, won the 2011 Global Lung Cancer Coalition Journalism Award for raising awareness of lung cancer. He is vice-chairman and immediate past president of The Israel Cancer Research Fund, the largest non-profit supporting Israel’s world-class cancer research, and a former member of the board of American Friends of the Hebrew University of Jerusalem and of its Campaign committee.